Victor Gobbi
Digital Content Marketer
Hello! I'm a Digital Content Marketer with 5+ years of experience in retail, hospitality, and B2B.
Skilled in Social Media Strategy, Strategic Planning, Social Platform Management, Community Management, and Influencer Activation.
Work experience
Marketing Analyst
Aloo Telecom, a Cartesian Group Company
Current position
Key Qualifications & Responsibilities
• Management of social media, corporate blog, SEO, SEM, Google Ads, and Facebook Ads
• Coordination of advertising providers
• Management of marketing and CRM automation tools such as ORACLE Eloqua
• Production of events in Brazil
• Management of the company's marketing campaigns with a B2B focus and PR.
Social Media Coordinator
Palato | Brazilian supermarket chain
• Development of paid media strategies and prospecting leads in digital media that led to a 125% growth in social media shares and 32% increase in sales
• CRM coordination and integration of online and offline media
• Content production management for social media and email marketing
Copywriter
Palato | Brazilian supermarket chain
• Copy for advertising campaigns
• Development of institutional material
• Content copy for blogs and social media
Assistant Art Director
Palato | Brazilian supermarket chain
• Art direction for advertising campaigns, institutional materials, and promotional pieces.
Intern
EBC (Brazil's NPR)
• Creation of advertising campaigns for public TV and Radio
• Development of marketing strategies, content creation, screenwriting, and TV production
Education
B.A. in Social Communication
- Advertising
Centro Universitário Tiradentes
Maceió, AL, Brazil
2017
Certifications
Coach Your Team to Success,
Design Thinking for Entrepreneurs
Google New York
2019
Specialization in Digital Marketing
ESPM, Brazil's marketing top school.
São Paulo, SP, Brazil
In progress
Copywriting for Advertising
Escola CUCA
São Paulo, SP, Brazil
2018
Intro to Graphic Design
California Institute of the Arts
Online
2016
Key Skills
Social Media Management, strategic planning, excellent communication, and copywriting skills, marketing analytics, fluent in Facebook Insights, Facebook Ads, Google Ads, Linkedin Ads.
Software Skills
Google Analytics, Hootsuite, WordPress, Oracle Eloqua, Salesforce, Adobe Photoshop, Adobe Illustrator, Canva, MailChimp.
Languages
Portuguese
Native
English
Fluent
Spanish
Proficient
Contact
+55 82 99966.2251
